Novartis
“Your Attention Please”
Additional Editorial
Contributed editorial revisions to Novartis’ Super Bowl LIX spot featuring Hailee Steinfeld and Wanda Sykes, aimed at raising breast cancer awareness and encouraging screenings.
Rated the #1 Super Bowl Ad of 2025 by the Northwestern Kellogg Super Bowl Advertising Review.
Pre-Game MEDIA TEASER
Editor
Teaser that aired on The Today Show and was featured on People magazine’s website to promote the upcoming Super Bowl spot.
Super Bowl Socials
Editor
A series of social videos to build anticipation ahead of the game, then adapted post-game to drive traffic to the campaign website.
Dallas Cowboys Cheerleaders
Editor
Digital videos for Novartis’ “Your Attention Please” collaboration with the Dallas Cowboys Cheerleaders, featured in People and NewBeauty that used personal interviews and dance performances to raise breast cancer awareness and encourage early detection.
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